A blog is a great way to get Google’s attention! I’m sure you’ve heard the term ‘content is king’ a million times before. Google loves content but only quality content. A relevant, well written blog can see you up there in the rankings!
Are you currently using a Facebook Profile to advertise your beauty business? Then you’re missing out on tools that can help your business grow. Facebook Business Pages allow you to grow a strong social presence and engage with clients in a personal way.
There are many good reasons why a Page trumps a Profile, but here’s my top 7…
You need a consistent and effective tone of voice to succeed in social media today. Your Facebook profile is no longer a place to only display your beauty products in the best possible way. Followers also want to connect with the brands they use. They want to see who you are behind the business.
Social media content across platforms such as Instagram has changed the way that beauty businesses are marketing themselves and the way that their customers engage with them.
People are able to rely less on photoshopped and enhanced advertisements and more on real time videos, tutorials and reviews from beauty brands and influencers. This gives the beauty world huge potential on social media to market their products and services effectively. It’s allowing small businesses to engage consumers without the need for a large budget.